Privacy Policy

At ASA (All Source Assistants), we are committed to protecting your privacy and ensuring the confidentiality of all communications. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services.

Last Updated: January 2023

1. Information We Collect

In the course of providing our services, we may collect the following types of information:

  • Personal Information: Names, phone numbers, email addresses, and other contact details of funeral home staff, families, and vendors
  • Service Information: Details related to funeral arrangements, memorial services, and vendor coordination
  • Communication Data: Call recordings, messages, and other communications handled through our service
  • Technical Information: IP addresses, browser type, device information, and usage data when you interact with our website

2. How We Use Your Information

We use the information we collect to provide and improve our services, including:

Compassionate Call Handling

Our 24/7 live agents are more than voices on the line—they’re trained extensions of your care philosophy. With deep empathy, professional discretion, and a commitment to your values, ASA ensures every call is answered with warmth and clarity. Whether it’s a first inquiry or a late- night need, families feel supported from the very first hello. Behind the scenes, our team handles logistics seamlessly, allowing you to focus fully on presence and service.

After-Hours Support

When the day ends, our care continues. ASA’s after-hours support ensures grieving families, vendors, and partners are never met with silence. Our trained agents respond with empathy, professionalism, and discretion— providing comfort and clarity during life’s most tender moments. Whether it’s a late-night question or an urgent update, we’re here to uphold your standards and extend your presence, even when your doors are closed.

Creative Memorial Services

Our experienced assistants specialize in crafting meaningful memorials that honor each life with care and artistry. From custom tribute writing and elegantly designed announcements to beautifully printed programs and keepsakes, every piece is tailored to reflect your loved one’s story. With sensitivity and precision, we help funeral homes offer families a lasting, dignified way to remember and celebrate.

Vendor and Delivery Coordination

ASA streamlines the behind-the-scenes work so your team can stay focused on care. From coordinating florists and printers to managing deliveries and program logistics, our assistants handle every detail with clarity and profes- sionalism. We ensure timelines are met, vendors are aligned, and nothing falls through the cracks—so your families experience seamless service from start to finish.

Discreet Communication Management

Every message matters—especially in moments of grief. ASA’s communi- cation team ensures that every email, text, and voicemail is handled with care, confidentiality, and tone-matched precision. Whether responding to families, vendors, or internal teams, we reflect your funeral home’s unique voice with empathy and professionalism. Sensitive updates, ur- gent requests, and routine follow-ups are all managed seamlessly, so your presence remains consistent and comforting across every channel.

Family Support Extensions

ASA’s Family Support Extensions offer seamless behind-the-scenes assis- tance tailored to your funeral home’s trusted network. We route and co- ordinate with the vendors of your choice—florists, printers, clergy, and more—ensuring every arrangement aligns with your standards and time- line. With empathy, clarity, and operational precision, our team handles the logistics so your staff can remain fully present with the families you serve.

3. Information Sharing and Disclosure

We understand the sensitive nature of funeral home operations and are committed to confidentiality:

  • Service Providers: We may share information with trusted third-party service providers who assist us in operating our business, conducting our business, or servicing you, so long as those parties agree to keep this information confidential
  • Legal Requirements: We may disclose your information where required to do so by law or subpoena or if we believe that such action is necessary to comply with the law and the reasonable requests of law enforcement
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction
  • With Your Consent: We may share your information with third parties when we have your explicit consent to do so

4. Data Security

We implement appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk.

5. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

  • The right to access and receive a copy of your personal information
  • The right to rectify inaccurate personal information
  • The right to request deletion of your personal information
  • The right to restrict or object to our processing of your personal information
  • The right to data portability
  • The right to withdraw consent at any time, where we rely on consent to process your personal information

6. Data Retention

We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, and whether we can achieve those purposes through other means.

7. Children's Privacy

Our Services are not intended for children under the age of 18. We do not knowingly collect personally identifiable information from children under 18. If you become aware that a child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

9. SMS Privacy Policy

All Source Assistants will not sell or share your mobile opted in consent data with any third parties.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

ASA (All Source Assistants)

Email: privacy@asa-services.com

Phone: +1 601-315-8210

Address: 1000 Highland Colony Parkway Suite 5203, Ridgeland, MS 39157